Company History

Family owned and operated company roasting coffee in Eastern Washington.  We are leading the industry in hot beverage development, private graphics, and gourmet coffee, backed by a highly trained and motivated team of people who are the key to our success.


John and Susan Roskelley started the business in August 1997 after leaving the stresses of the corporate world.  Of course, it did take a quintuple by-pass surgery after a massive heart attack and stroke all at the age of 48 to convince John and Susan to pull the trigger.


They both wanted to supply customers with a combination of things that they have never experienced with another company.  Those things were high-quality products at competitive prices backed by a service level that is above the expectations of everyone.  Treasure Valley Coffee now is writing the book on service.  From PERFECTING our cleaning service to developing identities and brands for our customers, Treasure Valley Coffee is about more than just coffee, we are a partner and innovator with our customers.


Treasure Valley Coffee is our wholesale business based out of the Tri-Cities since 1997.  We have been passionate about being the best coffee provider available through great quality and unparalleled service.  As a family, we have always hoped to roast our own coffees and in the fall of 2012, that dream became a reality.  We began Columbia Basin Roasters, blending and roasting our local gourmet line of coffees and distributing it through our wholesale business.


We started in a garage in Kennewick with no customers.  We now have thousands of customers including 12 routes and 25 employees.   We are a family.  It is true that there are 4 family members in the business, but the success has been attained through employees that have also become family.  We laugh together, cry together, suffer together, and celebrate together.  We are all part of something!  Each of the teammates fills an important role in moving the company forward and it’s an honor to witness and be part of.

coffee team supplies truck


We have route operations in all of Eastern Washington, Northern Idaho, and North Central Oregon.  We also service Western Washington with routes based out of Tacoma and Renton.

Our Team

We are family owned and operated.  Owners, employees, customers, and vendors are all treated like family.  People are what make us.   Ask our customers or our employees and they will tell you, Treasure Valley treats you like family.

Chris Roskelley

Chris Roskelley

Chris joined his dad John in June 1998 10 months after John cashed in everything and started the business.  Chris started running a route in Walla Walla 4 days after graduating from Utah State University with his MBA.   He has worked in every aspect of the business, route management, full-time sales, warehouse management, service, bookkeeping, espresso training, roasting, graphic designing, sign making, etc.

When Chris isn’t working he enjoys spending time in the outdoors.  He has traveled the earth hunting and has a passion for introducing people to his outdoor experiences.   Most weekends you can find him at “The Cabin” enjoying nature and spending time with his 2 daughters.

Paul Roskelley

Paul Roskelley

Paul joined his dad and brother in July 1998.  He was working for another large coffee distributor in Iowa when he decided to cash in everything and join the family in building the business.  Paul has been in every aspect of the business and is now responsible for ensuring the quality and consistency of roasting the families blends, purchasing of green beans from around the world and equipment testing and purchasing.

Paul spends his time away from work with his family. He enjoys the outdoors and looks forward to his annual Alaska Fishing trip.  He enjoys helping others with his time and knowledge.  His daughter’s cheer and son’s sports keep him busy as well.

Debbie Roskelley

Debbie Roskelley

Married to Chris since 2002, she has seen the trials and successes of the company’s growth.  She became full-time AR/AP in 2012.  She has been an integral part of improving the company’s processes of billing and organizing a chaotic office.

Her off time is consumed with dealing with Chris and supporting her two daughters in the sporting, arts, outdoor, and other activities they are involved in.

Angel Roskelley

Angel Roskelley

Married to Paul since 2002 she has witnessed the growing pains of the family business.  She became full-time in the office in 2014.  She is the company’s go to voice.   She has the ability to calm any situation.  She has taken over the important AR duties.  If a customer calls about payment or a bill chances are they hear her voice.

She spends her off time shuttling her kids, volunteering at school, and watching her kids play sports.